That is the beginning of B2B prospect identification. Not everybody in a market is equally relevant simply because they exist. A market may contain thousands of companies. Some will technically fit your category. Fewer will fit your commercial model.

The harbor beneath the Watchtower woke before the city did. Ropes tightened. Cargo shifted. Sails climbed masts. Dockmen shouted measurements across the water. And tied to the longest pier sat the most technologically impressive vessel the kingdom had ever commissioned. Her name was Meridian.

There was once a trading city built beside a sea that never existed. Its walls were enormous. Its harbor was deeper than neighboring kingdoms believed. And on the highest hill above the city stood a stone watchtower. The tower did not defend the city. It had no cannons. No prison. No royal chambers. Its purpose was stranger. It watched.